Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Absolut Vodka is made exclusively from natural ingredients, and unlike other vodkas, it doesnt contain any added sugar. In fact, Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. The purer the vodka, the better it blends with other aromas meaning Absolut Vodka brings out the best in other tastes too.